Maybe you’re thinking about having your first one made or maybe you’re thinking about creating a new better one. In any case you should know at least some of the basics about web design.
Let’s face it a website is the core of your online marketing activities if you look at all your marketing activities and techniques, what they actually do is bring visitors to your website and the main purpose of a website is turning these visitors into customers. In marketing terms this is called conversion.
A bad website will cause you to waste money on other marketing methods because, you don’t need more visitors if you can’t turn them into customers. So the better the website is, the more visitors are converted into your customers and it doesn’t really matter whether you sell consumer products online, provide local services or build houses.
In order to make sure that your new or newly developed site will be as effective as possible we follow a simple 7 step process, it’s really just a matter of dotting the i’s and crossing the t’s but it’s something we pride ourselves on.
The first step is always about information gathering, identifing things like the purpose, goals and target audience
The plan includes defining the sitemap, structure of the site and planning the right technologies to use.
We usually use wire frame models and visual style (colours fonts brand matching) also the user-ability and the user interface for the best possible user experience.
One of the most important parts of the task, choosing the right text, photos and videos not only optomised for your end user but for search engines.
This is where we actually build the site, using cms, css, html, databases and/or any other technology previously discussed in the planning stage.
Naturally we test code and scripts to ensure that the site will work, but we also test browser compatibility, responsiveness and more importantly whether the site has fulfilled it’s purpose.
Just because the site has gone live doesn’t mean our job is over. For a predetermined time we will monitor the site, to ensure there are no bugs or deficiencies. And if desired we can also manage the future maintenance and updates for you.